This advertisment was created for a business game in which I participated in my School, called Ecocar, organised by M.Pin with the company Geostrat.
I created the concept of this car as well as the strategy for a Green Car Company, Aura, specialised in high-technology and design, for a segmented high-priced market. A friend of mine, Victor, realised the graphic of this ad.
The concept is inspired from the Apple Store ad of May 2009, celebrating the billionth dowload of the appstore. Here, the idea is that, with the I-Drive car, the only emissions it creates are options: 3G compatible, working station, Internet-connected radio and of course, electric.
This was my canvas:
